COSTING & PRICING

Stop competing on price. Start competing on value.

 

At Sales Masters, we have designed this training so that sales teams can develop the ability to structure solid pricing strategies, starting from a deep understanding of costs.

 

This approach allows for maximizing profitability, strengthening market positioning, and responding more effectively to competitive pressure.

 

Through practical tools and real-world case studies, participants learn to accurately identify their true costs, enabling them to establish, support, and defend a sound pricing strategy aligned with the business.

 

Because good pricing not only covers costs: it protects margins, sustains growth, and communicates value.